Wild Child Apparel was born in January 2020, just months before the pandemic started. It was the dead of winter. They started hanging out everyday, and things just started to flow and build with this amazing momentum... until it didn't.
It derailed them big time. They were forced to stop all operations. Christine closed her business of 20 years and Lyndsay was laid off from her job of 20 years.
No more spending. Business shut until further notice.
Fast forward to November 2020: "Do you just want to start this up again, where it is? Think outside the box and figure out a way to make it work with what we have?"
And just like that... Wild Child Apparel was reborn.
We are WILD and we are born warriors. We will make it work!