Cambridge, Ontario

Pretty By Her

Pretty by Her was founded in 2016 out of a love for creativity and has since evolved into the sassy, colourful brand it is today. Recently, the business relocated to Camlachie, Ontario, alongside its founder, her husband, and their daughter. As part of a commitment to work-life balance and overall wellness, Pretty by Her has intentionally scaled back operations while continuing to focus on meaningful connections, bold designs, and values-driven business practices.

At the heart of Pretty by Her is a dedication to authenticity, equity, and community impact. The brand prioritizes genuine relationships with customers, fostering a space of transparency, kindness, and humor. With a strong commitment to equity, diversity, and inclusion, Pretty by Her actively uses its platform to amplify marginalized voices and welcomes feedback on creating an even more inclusive space.

As a certified Living Wage Employer through The Ontario Living Wage Network, Pretty by Her ensures fair compensation, recognizing the importance of financial security for employees and its broader impact on community well-being. Mental health advocacy is also a core value, with a portion of every order donated to Mental Health and Suicide Prevention programs in Canada.

Through every product and interaction, Pretty by Her remains a brand that champions creativity, fairness, and well-being—all while embracing a little bit of sass along the way.