Arrow It Forward is a nod to both the "pay it forward" concept and the well-known quote that "an arrow can only be shot by pulling it backward. When life is dragging you back with difficulties, it means it's going to launch you into something great. So just focus, and keep aiming."
Creator Emily says, "My journey began with blogging, which lead to me featuring women entrepreneurs who had boldly followed their dreams. I felt like I was finally on the right path, that I was following my arrow, and I wanted to inspire others to do the same.
My business morphed into making products that mean something to me, I have so much fun coming up with names and descriptions and seeing people get a chuckle out of my sarcastic sense of humour."